Usability Enable content contributors to write for your website. As web professionals, we owe a lot to our content contributors.
Wikipedia:Policies and guidelines
Your college guideline for writing a book has tons of content, and no one person can do it all. The more you enable content contributors to write for your site supported, of course, by a thorough editorial process dissertation justice et le droit the closer you will be to your shared goal of creating great content.
Here are some web writing guidelines to help make that happen. Keep your audience in mind.
Consider who will be reading and using your web content. Cfa essay grading students, current students, alumni, faculty, staff? What are they looking for, and what do they need? Be sure the tone, language and organization of content is appropriate for your audience. Web writing should be clear and direct.
WTS Writing Guides
Readers scan web pages before they read. Elements that enhance scanning include headers, links, highlighted text, bulleted guidelines for writing a book, graphics, captions and pull-quotes.
essay words to use be careful not to overemphasize content and confuse the visual and editorial hierarchy of information.
Readers rely on headers to navigate on-page content. Choose words for headers and subheaders that Cover letter data entry no experience describe the content they introduce.
Boring, useful words are better than clever, obtuse words.
Limit paragraphs to 70 words. Of course, less is better. Use bulleted guidelines for writing a book whenever possible. Bulleted lists are easier to scan and read than full paragraphs. If you are listing three or more items, consider using a bulleted list. For instructions or long lists like this one, consider using numbered lists for easy reference.
Writing in the active voice is more clear, conversational and engaging than the guideline for writing a book voice. Just ask Strunk and White: When creating page titles, headers, list items and links, choose keywords carefully. Additionally, be sure to use keywords consistently when creating web content. When used appropriately, research paper weddings a traditional TV or radio advertisement. If additional useful, relevant and appropriate content exists elsewhere—on or off your website—link to it.
Instead of repeating information that already exists on your site, link to this content as well. Consider what content elsewhere might add value to yours and improve usability. When possible, include links within your page copy to make them contextually relevant.
Web Writing Guidelines for Content Contributors
Everyone needs an editor. But guidelines can be a great reference for those learning about web writing, as well as for pros who appreciate friendly reminders about best practices For learning about web writing, I highly recommend Letting Go of the Words: Check out other recommended books in Our Library. What did I miss? Are there other tips you would add to this list? About Rick Allen Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy.
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